Write for Us

Choose a visually appealing and relevant image for your post. As social networks treat content with images more prominently, visuals are more responsible than ever for the success of your blog content. You want to meet a need that hasn’t already been met in your topic cluster. Otherwise, you run the risk of writing content for topics that are already over-saturated. It’s hard to beat saturated search queries when you’re trying to rank against high authority publications — but not impossible if your content is answering the queries the competition hasn’t.

 

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Much like Wild One, a simple approach to your About page might work best. Like Wild One—a brand dedicated to making pet products—a clear and straightforward approach to what you do, who you do it for, and what problem you solve can do the trick. Why tell a story with words when you can tell it with plenty of images and compelling behind-the-scenes footage of your production process? That’s exactly what bakery Milk Bar does as soon as you land on its colorful About Us page. Allbirds’ brilliant use of elements like background videos and quippy phrases to draw in its audience’s attention already make its About Us page that much more memorable.

It’s not enough just to answer someone’s questions — you also have to provide actionable steps while being engaging. For instance, your introduction should hook the reader and make them want to continue reading your post. Then, use examples to keep your readers interested in what you have to say. As a new blogger, you likely don’t have a social media following yet. Thankfully, you don’t need a huge following before you can create a promotion strategy.

In Shopify’s customer trust research, we found that shoppers navigate to an About Us page to learn more about the brand and the people behind the products. Your ‘About Page’ should address those two curiosities shoppers have to help with decision making. Ideally, we’d love for your article to reflect the writing style and tone of our blog. Any topic or closely related theme that’s already been covered and published on our blog. We’d advise you to do a complete search of our blog before you pitch.

After publishing, we do not permit revisions of that article. However, if significant modifications are necessary on our end, we can implement such changes. If all goes according to plan, we will publish your piece within a week and send you an email containing a link to the published version.

That kind of tweak is what helps you publish content about the topics your audience really wants and needs. Incorporate persuasive content (e.g., an explainer video, data visualizations, links to blog posts) that might otherwise clutter your homepage. The most successful startup stories in startup.info offer valuable information to emerging startups and small businesses. Be to the point, Simple, Generic, and most importantly Engaging. Advice, Mistakes can only be easily understood with examples and readers can easily relate to themselves. Initially, you might think to start with a big and broad content idea, for example, “ How to start a startup with low capital”.

When you begin working on the body of your blog post, make sure readers can clearly understand what you’re trying to accomplish. Remember, a good blog post is interesting to read and provides educational content to audience members. To start, a good blog post is interesting and educational. Blogs should answer questions and help readers resolve a challenge they’re experiencing — and you have to do so in an interesting way.

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